Uche Pedro has spent the last decade in digital entrepreneurship as the Founder of BellaNaija, Africa’s leading lifestyle and advocacy digital media company with a community of over 12 million Africans on the continent and in the diaspora. BellaNaija is the home of superbrands – BellaNaija Online, BellaNaija Style and BellaNaija Weddings, which have influenced and transformed several creative industries in Africa by generating global awareness leading to job creation and growth of the digital economy on the continent.

Uche co-founded PVCitizen to encourage millennials and Generation Z Nigerians to register, vote, and become active citizens. PVCitizen completed successful advocacy campaigns during the Nigerian general elections in 2019 and 2023.

In March 2020, Uche was honoured by Forbes Africa as one of the 50 most powerful women in Africa. In 2023, Uche was selected to join the Young Global Leaders of the World Economic Forum.

Uche holds a Bachelor’s degree – Honours Business Administration (HBA) from the Ivey
Business School at Western University in Canada, where she graduated with distinction.

She recently completed the Mid-Career Master of Public Administration degree program as a Mason fellow at the Harvard Kennedy School supported by a fellowship from the Ash Center for Democratic Governance and Innovation. At the Harvard Kennedy School, Uche was also the recipient of the Josephine S Vernon award.

Uche is passionate about the progress of Africa’s emerging generations and works to foster positive change through BellaNaija DoGood initiatives and partnerships with grassroots, local and global impact organizations.